Rooted in the rugged landscapes of Montana, this campaign for Stetson brought the brand's timeless Western heritage to life against the backdrop of Wilsall's wide-open country.

Working alongside Bozeman-based production company Mission Ranch, we joined the production as a member of the second-unit cinematography team, focusing on product imagery, detailed inserts, and supplemental footage to help bring the larger creative vision together. From the textures and craftsmanship of Stetson's fall collection to the subtle moments that give a film its character, our role was to capture the details that help tell the bigger story.

Filmed over two days in Wilsall, Montana, the production took us through constantly shifting weather and lighting conditions. Working closely with the primary crew, we adapted to the elements while capturing a diverse range of visuals that complemented the campaign's cinematic Western aesthetic.

The result was a film that blends authentic Western character, thoughtful product storytelling, and the unmistakable atmosphere of Montana.